A Different Way to Access Expertise

An extension of your leadership team, when and where you need it.

Relay Proposition works with founders, leadership teams, entrepreneurs, agencies and growing businesses to unlock opportunities, solve challenges and accelerate growth.


We provide access to a network of experienced business leaders, operators, strategists and specialists across commercial strategy, international market development, finance, brand, marketing, communications, creative, operations and organisational development.


We bring the right expertise around the challenge - working alongside your leadership team, internal talent and external partners, from embedded delivery to strategic counsel and board-level advisory.

Flexible by design, practical in approach and always focused on meaningful outcomes.

International Market Development

Your brand. A new market. The right expertise on the ground.

Relay Proposition helps ambitious businesses explore, enter and grow in new markets, connecting international ambition with local market intelligence, commercial insight and the right relationships

Our experience spans senior leadership across London and New York, establishing and expanding international operations and building commercial businesses across both markets. We combine that first-hand understanding with an established network of specialists to help businesses navigate new markets and accelerate meaningful growth.

Our Expertise

Growth & Commercial Strategy

Identifying opportunities, sharpening propositions and building practical strategies to improve commercial performance, support international market development and drive sustainable growth.

International Market Development

Helping businesses explore, enter and grow in new markets. Combining international commercial experience with local market intelligence, strategic partnerships and embedded expertise to identify opportunities, establish a presence and support sustainable growth.

Brand, Marketing & Communications

Connecting brand, marketing, communications, creative and customer experience with commercial objectives to build stronger businesses and create greater impact.

Business & Organisational Development

Helping leadership teams navigate growth, transformation and change - from operating models and organisational capability to operations, financial strategy and partner structures.

Investment & Development

Supporting businesses, founders and property opportunities to access funding, investment expertise and strategic support from start-up and growth capital to property development, helping turn ambitious ideas into viable, investable opportunities.

A Different Kind of Partnership

Businesses evolve. So should the expertise around them.


Priorities change, opportunities emerge and, the expertise a business needs at one stage of its journey, may be very different from what will help it move forward.

Expertise That Evolves

We bring together the expertise needed for where your business is now and where you want to take it next.

Embedded, Not Removed

We work as an extension of your leadership team, bringing senior expertise into the business rather than advising from the sidelines.

Your Goals Become Our Goals

We share the ambition, stay close to implementation and focus on creating meaningful, measurable progress.

When to Bring Us In

Senior expertise for the moments when growth, change or opportunity demands additional capability, perspective or momentum

Growth & Opportunity

When there's growth to unlock, a new market to enter, a proposition to sharpen or an ambitious plan to deliver.

Transformation & Change

When the business, brand, operating model or organisation needs to evolve and experienced leadership can help navigate the change.

Additional Capability

When a challenge requires expertise that doesn't currently sit within the business, we bring the right senior capability around it, without the requirement for another permanent hire.

Start a Conversation

You don't need to have all the answers. Start with the challenge, opportunity or ambition. We'll help you step back, understand what's really going on and identify what the business needs next.

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